seamonstercards.jpg

LEGOLAND Florida Beach Retreat

Built for kids is LEGOLAND Florida's motto and for their newest hotel's design ecosystem we really wanted to have that shine. So we created a wacky, fun, character driven design system to propel LEGOLAND Florida Beach Retreat's opening in 2017.

Group Creative Director: Harsh Kapadia

Art Director: Edi Loyola

Art Director Intern: Eric Schroeder

Agency: VML NYC

seamonstercards.jpg
keycards.jpg
doorhanger.jpg
stationery.jpg
stickers.jpg
tvchannel_card.jpg
icons.jpg
patterns.jpg
vouchers.jpg