For NYC Pride 2019 Hyatt wanted to go all out. They tasked us with creating a massive 24’ float that aligned with their brand messaging around pride “Stay As You Are” as well as creating banners, t-shirts, animations, and video capture assets to bring the messaging to life. As the sole designer on the project I lead creation of all visual assets, including float design, visual animations, banners, vinyl wraps and more. In addition to that I led the team on the ground for our live capture of the crowds to be displayed on our “Pride Cam” that was on the float.
Some Statistics:
5 million people in attendance in the largest LGBTQ+ event in history
244k impressions on Hyatt social
ECD - Chris Cobb, ACD - Tia Hanke-Hills, ACD - Tanya Karpitsky, AD/Design - Eric Schroeder, CW - Chloe Konnor