The CMO Dinner series branding was an interesting challenge in that leadership had requested a more elegant and adult take on the brand to be utilized for the series to court C-Suite level clients. I tackled this by combining alternate secondary typeface weights with high-quality print assets and techiques such as embossing, foil-stamping and more.
Results
This sub-brand guideline set was utilized for the next two-years of
C-level activity at the brand and was shown numerous times throughout examples of how we can make our brand elegant while keeping
it’s core values intact.