TikTok PlayMakers main goal was to court Beer and Snack brands ahead of major sporting events like the World Series, as well as bring in new clients for future brand deals to market during NHL, NFL, and MLS seasons.
Results
This event directly led to a 500K buy from from a major beer brand ahead of the World Series, along with another 350K from a beverage brand for MLS and NHL. Total investment from attendees increased up to 20%.